Short on Cash and Still Panda-fied

When we got crushed by Google Panda I made an agreement with some providers that they could keep working but I may not be able to pay them for a while. Dumb move: in the end if you owe someone you owe them, whether it be sooner or later.

Several months had gone by and I didn’t see how I would have the money to pay them in the near future and I wasn’t feeling good about the delay. So at the beginning of this month I unintelligently paid that money I couldn’t afford to shell out. Then I get hit with some unexpected charges, the unexpected always happens at the worst time. Isn’t that Murphy’s Law?

So I’m stuck short several thousand to start the month. I figured maybe some creative juices would kick in if I put myself under pressure. A few did, but not enough! I launched a Halloween special to my list selling all my ebooks (5) for just 12 euros. I guess it was like what Internet marketers like to call a fire sale. The courses didn’t sell much anymore anyway. It generated around 2000 euros, about 1700 net after Clickbank takes its cut. Nothing major, but I was happy with the result. Now I’m trying to figure out what else I can cook up.

All of our efforts to recover from the Google Panda update have been in vain. We’ve thrown away a lot of cash trying to recover but Google won’t budge on our main and most important site. It’s got a traffic lockdown on it despite continued link building, fresh content, etc. Even our article directory is starting to grow again, which technically should be the most penalized since it has so much duplicate content.

Well, this is a great challenge for me. I’ve been somewhat comfortable financially for some time, until now. But I feel up to the challenge and I think the whole mess is an opportunity to get me out of a rut.

In the words of the great Winston Churchill:

“The pessimist sees the problems in every opportunity. Whereas the optimist sees the opportunity in every problem”

“Never give in, never give in, never; never; never; never - in nothing, great or small, large or petty - never give in except to convictions of honor and good sense.”

Such great advice can’t be ignored!